Jun 3, 2021
How do we optimize our Employer Branding to attract the right talent? This week, we delve into the very first touchpoint on the Employee Journey Map: the moment a company enters a potential employee’s sphere of awareness! Guests Sanne Goslinga and Professor Peter Cappelli share how to lay the foundations for a strong employee experience early on. Plus: How you can attract more diverse candidates.
Sanne Goslinga is Head of Talent at Marathon Venture Capital, where she advises startups in the company’s portfolio on how to best manage their people.
Peter Cappelli is Professor of Management at the Wharton School of the University of Pennsylvania and also director of Wharton’s Centre for Human Resources.